BlackBerry’s new Passport – enough to get back into the competition?

BlackBerry’s fall from dominating the smartphone market was rather swift and stunning due to the rising brands of Apple and Samsung that it eventually lost 20% of market share in 2009. As a result, the efforts placed into the next 5 years to shake off the image of it being out was to launch a new product – Passport; will it be enough for Blackberry to regain its position over it’s competitors? In fact, it was a success!!

The success of the Passport was attributed to Blackberry’s shift in strategy. According to Porter’s Generic Strategics, Blackberry is utilizing the differentiation strategy in order to create uniqueness over a broad industry. As the Smartphone industry is very broad including many other competitors such as Apple, LG, Samsung, etc…, what makes Passport so successful was it’s ability to differentiate itself from other smartphones offered by other brands. The passport includes a full HD Display that is 4.5 inches squares, allowing 60 characters to be typed across the screen unlike other smartphones of only 40 characters and battery life lasts as long as 36 hours.

Although the Passport is priced $50 cheaper at $690 than the leading iOS and Android,it is not a strategy involving cost leadership but instead acts like a “discount” in order to get the market interested into the product. Despite BlackBerry’s success of the Passport, to further stabilize its position in the competition, it would have to further lower their costs and continue innovating in order to satisfy the fast and ever dynamic consumer trends on electronics.

Sources:

http://www.eweek.com/blogs/first-read/blackberrys-passport-smartphone-quickly-hit-200k-preorders.html

http://www.theglobeandmail.com/report-on-business/top-business-stories/blackberrys-chen-on-new-passport-big-screen-lower-cost-than-iphone/article20718050/

The Pebble Smart watch slaying the Tech Goliaths?!

The tech “Goliaths” in our world today which are considered to be Apple, Samsung, and Google has just recently launched their very own “Smart Watch” but a small company, such as Pebble was able to storm the market due to its amazing design and capabilities and its “narrow focus of the market”.

Pebble could attribute its success due to its very effective business model. Instead of focusing more on its competitors and trying to go up the ladder to establish leadership, Pebble decided to focus more on the customers and how the product will be able to change their lives. Pebble narrows its focus among a segmented group of young teens which wears no watch at all. As such, its effectiveness is attributed to its ability to position the brand into the consumer’s mind.  You don’t have to change your life around the product … the product should let you live your life without restrictions“. Even though, Apple has been placed as the number one brand in many of the consumer’s mind, the slogan by Pebble was effective in positioning the brand in the consumer’s mind in a different angle as it creates an unoccupied position where it can be placed first.

In conclusion, Value propositions is an important aspect to consider as it could lead them to be more successful than the already established firms in the industry.

Sources:

http://www.theglobeandmail.com/report-on-business/rob-magazine/how-pebble-is-taking-over-silicon-valley-to-slay-the-giants/article20195200/

http://www.theglobeandmail.com/report-on-business/careers/careers-leadership/high-tech-tailor-measures-up-in-the-silicon-valley/article20378020/

 

A Deadly Grind – in two different perspectives

What Cassandra has written about the business ethics of child labor working in mines is truly shocking and horrifying. To a large extent I would agree that using child labor in such a dangerous occupation is ethically wrong for a business and at the same time morally wrong for a precious human being. Although the mining companies are exploiting the use of child labor to maximize profit, the fault shouldn’t solely be placed on these companies itself but rather on these children as well.

Considering that Africa is one of the world’s most poorest continent, these children have to accept their harsh reality of life. These children were born into a world where survival was not an offering but instead needed to be fought for.  The fact that these unemployed children were willing to face the harsh working conditions of the mines has shown that they are trying to do their best in order to survive.  Whenever an opportunity to at least earn money for survival arises, these children will seize it without hesitation despite the risks because they  never had the luxury of receiving money from their parents but rather working hard in order to get paid. Although they may be digging their own grave, there is no easy escape from such a path, the only way is to strive forward and fight for what they should deserve.

Although we may think that the mining companies are at fault, we should also consider the motivations of these children of wanting to work in such a dreadful workplace in the first place rather than putting the blame directly upon the more powerful and influential party.

CVS vows to quit selling Tobacco Products – is it an ethical decision?

According to Milton Friedman, “The social responsibility of firms” is to use its resources and increase its profits as long as it stays within the rules of the game. To some extent i would agree with this statement but businesses cannot just focus on this one specific angle because what makes a business depends on other aspects such as different stakeholders. The effects of the decisions made by firms upon stakeholders will play a determining role in the future state of the firm. Therefore, an ethical decision will comprise of one that considers these aspects, although, often will be ignored by many profit orientated firms.

CVS Caremark, the largest drugstore chain, decided to quit selling Tobacco. In this instance, rather than focusing about increasing profits, it has alternatively become a health care provider rather than a retail business. Considering various stakeholders, manufacturing industries would be rather disappointed, however, their sales will just be diverted to other wanting shops that will buy them. Addicted Consumers may be disappointed but this is paid off by the cessation programs that will help reduce the need of Tobacco and also reduce the individual’s medical costs. Investors benefiting from this decision as it has helped to transform the firm into a potential health care provider which may lasts in the future. Lastly, the firm itself although reduces its profits, has potentially tried to earn revenues in a more ethical way through such smoking cessation programmes.

As such different stakeholders were considered when making such a decision that they are all benefiting in some what way.  A decision that takes the interest of different stakeholders into account and not just the firm’s is what will lead towards success as mentioned by Freeman through the “Stakeholder Theory”. Thus, it can be seen that the firm has indeed made an ethical decision!

http://www.nytimes.com/2014/02/06/business/cvs-plans-to-end-sales-of-tobacco-products-by-october.html