I’ve been wanting to share this for a while, but just waiting for the right blog post! Lets try and make this a worthy one.
I’ve learnt many things so far throughout comm 101, but one that sticks out most to me is ethics. Triple bottom line, CSR, Shared value, you name it, its there. One topic that seems to link somehow to all of those examples is animal testing.

We are all aware of animal testing, it has happened and sadly, is still happening, and over the past couple of years there’s been a huge movement against it. One of the most prominent was a Lush protest/presentation in a shop window of one of Englands most popular LUSH stores on Regent Street. Numerous events were coordinated running alongside the protests to promote the fight against testing, one most recently was the lush prize. Lush offers a LUSH PRIZE rewarding £250,000 (~$390,000) to anyone that completely stops animal testing. A word of warning… the protest is graphic, but was needed to properly push the image into the view of the general public both in London and around the world. Watch it here. How does this link to business you ask? Read on. A few factors of successful businesses are solid relationships with consumers, social/economic/environmental responsibilities (CSR) and creating shared value. By conducting this protest, Lush has shown its ethical values, making the company attractive to consumers. Given potential customers a deciding reason to walk into a lush store, and even made their products more attractive. The topic pulls on peoples heart strings, consumers are going to want to back a product that is a front runner in such a passionate movement. Lush was catapulted into the news and onto the screens of cellphones globally. Free advertising? Did this protest not only aid the fight against animal testing but aid Lush as a business also? Yes, it did.
Good on you Lush.