Marketing blog #1: Outsourcing like a Boss

We might have just discovered the smartest employee of the year! but too bad, he was in the wrong department…

George Costanza, a man who hired a chinese company to finish his work, so he can spent most of his day watching Youtube and surfing the internet,while making “several hundred thousand dollars a year”. Smart, eh?

If we treat each job seeker as a company, and the employers as the consumers, then the product the company is trying to sell would be the person himself; the resume and the cover letter are like the advertisements, they attract customers’ attention; the interview is like a promotion, if it was well-done, the consumers would be welling to try the product out. Clearly, George must had a really good “marketing campaign” since he got not just one, but several oversea jobs.  And since “his performance review noted him as the best developer in the building.” Then why did his “consumer” still abandoned him?
Like what we learned in class, the consumers’ loyalty depends on not only the usefulness of the product, but mostly depends on the relationship the customers have with the the product. What George did have definitely ruined that relationship. He first provided false information during the interview, (a misleading advertisement), which made the company doubting his ability. Secondly, he had put the company’s privacy on risk when he gave his confidential login ID to a third party. Last but not least, he price discriminated since he only pay one fifth of what he earned to the chinese company. All in all, what he did was not ethical at all.
The most important reason for this thing to happen is money, obviously, and George should feel really lucky if the company decided to not sue him. What he did had not only caused problems in the company, but possibly ruined all his future job opportunities. So let’s hope not only George,but also every individual, and all the big companies, had learned from this incident, and realize how important ethic is in the business world.

 

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