I agree with Catherine’s view that Google is a great example of how technology is embedded into business. What’s more Google shows the world how innovation is combined with business.
According to my analysis, Google is able to make innovation and technology profitable because it has a great culture that encourages risk-taking. From Catherine’s blog, we know that Google is developing some futuristic projects like self-driving cars, Google Glass, and the WiFi balloons. Google has many intrapreneurs in it because of its encouraging risk-taking. Risk-taking is the basic requirement for the entrepreneurs.
Furthermore, innovation is not restrained by cost and risk. Some of the projects may fail in the end, but some of them will be the future treasure of Google. Google may not be as profitable as it supposed to be now due to its investment in developing futuristic technology, but it will definitely more profitable in the future, for Google is not wasting any new idea and innovation.
Reference: https://blogs.ubc.ca/yihsiuchang/2013/11/12/google-researches-into-technology/
Picture: http://designpublic.in/blog/wp-content/uploads/2011/08/innovation.jpg
