What is a better way to promote the product than giving it for a public test. While screaming “our glass is unbreakable” doesn’t really sound convincing, put the glass in the bus stop and say – break it! Yes, come on , break it and you can take the money! $3 million in cash! Well, that is really convincing!
The most ridiculous thing about wasting power is that for some reason we don’t think it is ridiculous.
I had wondered that why BC hydro who sells power would launch such a huge marketing campaign pursuing people use less power. I do believe the reason should be far more beyond being environmental friendly or being green.
This advertisement itself, I think, it is effective in achieving its goal of power smart. At least to me, after watching this ad on TV over and over again, I did turn off lights more often when I do not them. This ad creates a sense of remorse. For companies who want to sell more to consumers, they want to eliminate or at least buyer’s remorse as best as they can. BC Hydro wants people purchase less their product, electricity, and then they create buyer’s remorse. Wondering if this argument makes any sense?
Brainstorming the reason of BC Hydro launches this campaign of PoweSsmart, it should be a capacity problem, or cost issue. Possibly, BC Hydro is almost at capacity, so they would not able to provide more electricity with their existing power generating facilities and the fixed cost of produce additional capacity is tremendous!! Then, BC Hydro launched PowerSmart Campaign, a campaign which is good for the company and good for the society. Such a win-win situation, Why not?
I would like to talk about the delivery or the style of this video rather than commenting on the topic.
All “The Story of Stuff” videos have a consistent design, simple and clear. It is reasonable to believe that the group behind “The Story of Stuff” is still in the introduction stage. The ideas, messages and the life styles they are promoting is new to most people.
Like the video Tamar showed in class, Google Docs in plain English, The Story of Electronics, actually the serious of the story of stuff, is very effective in communicating to its target audience. The theory or concept behind is relatively complex, by using funny animations, simple design, and plain language, the message can be easily absorbed by audience.
The story of bottled water. Success of marketing, but TRADEGY of society.
Alex Diep talked this video in his post, Bottled Water – The Sad Truth. Bottled water was used as an example for packaging in class. Generally marketing about bottled water is very successful, and the water industry id highly profitable. The normal profit margin is about 50% to 200%!
Tony Clarke, wrote in “Bottled water companies just swimming in profits,” Coca-Cole’s bottled is directly from the tap water, and then they sell one-litre Dasani for around for $1.70 to consumers. It has been estimated that for the same $1.70, Coca-Cola can obtain up to 34,000 litres of water from the public tap water system which have already been developed and paid by the taxpayers.
The story of bottled water astonishes people about environmental damages caused by bottled water industry, but on the other hand, we need to admit the marketing done by bottled water companies is hugely successful despite any ethical issues.
Demand manufactured by bottled water companies through successful marketing campaign but involving strategies scaring, seducing, and misleading consumers. Smartwarer is one of them, promoting “spring water is for swimming, smart water is for drinking!” You’ll found out how ridiculous it is after watching the video, The story of bottled water.
To be honest, I haven’t read any classmates’ blog until today. It is really FUN and relaxing reading others’ posts; there are a lot of insightful and interesting points and a lot of great videos. I should have checked classmates’ posting from the beginning. It’s a great place to visit when I get tired from my accounting study or business writing. Anyway, it is never too late to discover that.
Logo is a very important topic, several posts talked about that.
In Susan’s post, Not Just a Logo, , and Sonal’s post, Company couture, , they all pointed out logo conveys company identify, and is a great to communicate with the target consumers. Definitely, logo is a powerful tool. For example, the amazon logo, is extremely clean and simple, but is very powerful and meaningful. This arrow looks like a smile, but more than a smile. It says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. When I saw amazon’s logo, I just had a feeling that if a company is very into its logo design, and want to communicate their strength to consumers through its logo, the company should be ready to provide outstanding and valuable service to consumers.
However, a good logo changes overtime to match with company’s changing strategy to archive the perfect identification. Apple logo’s evolution, as Sonal mentioned in her bolg, is a perfect example. There are other successful examples of logo evolution, such as IBM, WalMart, and Pepsi.
Gap Inc. , however, was not successful in introducing of the new logo. Gap’s new logo was really short-lived, and Gap switched back to the familiar blue box only a few days after unveiling it online, because an outpouring of protest on Facebook and Twitter. Just as Julia said in her blog, A New Brand Statement, she wouldn’t stop shopping at the Gap because she dislikes the new logo. Neither do I. The new logo, I think, is not that bad as it is simple and clear, though I still like the old one. But I am not sure why I preferred the old one? Just because I am more familiar with that one? Maybe.
