To be honest, I haven’t read any classmates’ blog until today. It is really FUN and relaxing reading others’ posts; there are a lot of insightful and interesting points and a lot of great videos. I should have checked classmates’ posting from the beginning. It’s a great place to visit when I get tired from my accounting study or business writing. Anyway, it is never too late to discover that.
Logo is a very important topic, several posts talked about that.
In Susan’s post, Not Just a Logo, , and Sonal’s post, Company couture, , they all pointed out logo conveys company identify, and is a great to communicate with the target consumers. Definitely, logo is a powerful tool. For example, the amazon logo, is extremely clean and simple, but is very powerful and meaningful. This arrow looks like a smile, but more than a smile. It says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face. When I saw amazon’s logo, I just had a feeling that if a company is very into its logo design, and want to communicate their strength to consumers through its logo, the company should be ready to provide outstanding and valuable service to consumers.
However, a good logo changes overtime to match with company’s changing strategy to archive the perfect identification. Apple logo’s evolution, as Sonal mentioned in her bolg, is a perfect example. There are other successful examples of logo evolution, such as IBM, WalMart, and Pepsi.
Gap Inc. , however, was not successful in introducing of the new logo. Gap’s new logo was really short-lived, and Gap switched back to the familiar blue box only a few days after unveiling it online, because an outpouring of protest on Facebook and Twitter. Just as Julia said in her blog, A New Brand Statement, she wouldn’t stop shopping at the Gap because she dislikes the new logo. Neither do I. The new logo, I think, is not that bad as it is simple and clear, though I still like the old one. But I am not sure why I preferred the old one? Just because I am more familiar with that one? Maybe.