The most ridiculous thing about wasting power is that for some reason we don’t think it is ridiculous.
I had wondered that why BC hydro who sells power would launch such a huge marketing campaign pursuing people use less power. I do believe the reason should be far more beyond being environmental friendly or being green.
This advertisement itself, I think, it is effective in achieving its goal of power smart. At least to me, after watching this ad on TV over and over again, I did turn off lights more often when I do not them. This ad creates a sense of remorse. For companies who want to sell more to consumers, they want to eliminate or at least buyer’s remorse as best as they can. BC Hydro wants people purchase less their product, electricity, and then they create buyer’s remorse. Wondering if this argument makes any sense?
Brainstorming the reason of BC Hydro launches this campaign of PoweSsmart, it should be a capacity problem, or cost issue. Possibly, BC Hydro is almost at capacity, so they would not able to provide more electricity with their existing power generating facilities and the fixed cost of produce additional capacity is tremendous!! Then, BC Hydro launched PowerSmart Campaign, a campaign which is good for the company and good for the society. Such a win-win situation, Why not?