Lauren’s post about companies’ possessing the ability to use their advertising positions to benefit many more than just themselves really opened my eyes to the incredible amount of power that large companies possess. The sheer strength of advertising often goes overlooked nowadays. However, large companies hold a steady footing in the daily lives of consumers that can definitely be utilized towards making a positive difference of any magnitude. A great example is Tim Hortons’ Smile Cookie Campaign because millions of people stop at Tim’s on their morning commute or as part of their daily ritual (myself included) for a dose of caffeine or a yummy baked good. The campaign is so effective because they offer the consumer further incentive to do something good for their local communities without creating a disruption in their routine.

This is what I would call Good Advertising. Not only does this tie into building a strong brand name, but it also greatly encourages people to purchase their products by displaying the company’s ethics. Its simple – People love feeling like they’re making a positive impact. It’s a method that I believe many companies are beginning to adopt because it’s a win-win situation for everybody!

Original Post:

https://blogs.ubc.ca/laurenysmith/2014/10/13/a-new-way-of-advertising/

Photo Source:

http://bchsysfoundation.org/2014/09/17/tim-hortons-smile-cookies-are-back/