The blog from YaoChen Talks about the success case on JBD. Since JDB has lost the brand ” Wong Lo Kat”  , it has been an emergency for JDB to rebuild its brand image , and the investment made the brand imagine of JDB appear everywhere in the TV show ,  which is know as carpet bombing advertising. The return of 10 million dollar’s sponsorship is unknown, at least the company rebuilt their imagine successfully by this program.

The symbol of “Libai” is shown….

Most of the program in China always title their sponsor with their symbol, which sometimes can make audiences get tried of. Hence generating a negative effect. The most impressive sponsor in 2013 must be “Libai”. The soap products producer invested in the program called “I am a singer” with the price of approximately 16 million dollar. The program was unpredictably successful with high reputation and  popularity. However, with the duration of 3 months, audiences commented online that they won’t buy “Libai” anymore, since they saw the ads for thousands of times in a few months. Despite of the negative comments, Libai did efficiently enhance their public awareness in such a short period.

https://blogs.ubc.ca/yaochen/2013/10/05/jdb-rebuild-their-brand-imagine-through-the-voice-of-china/

The blog called “Online video in China” from Yao Chen basically talks about the video site environment in China nowadays and the potential threats by solve way company solve the trouble.

“The ads from Youku”

The main resources that online video company gain the revenue are Advertisements. Although there is a few amount that comes from the VIP program, which would give websites VIP some advantages like skipping the ads, watching the latest videos with priority. However, comparing with the huge cost from the copyright of the programs, drama and so forth, the online video company does have to make the income by adding the numerous advertisements from various merchants. So this may answer one question that why people has to wait for more than 2 min ads before watch what we are expect to see. People cannot get anything for free, or they will cost more time. Oh! Perhaps, you may want to buy something after watching a 2 min ads.

https://blogs.ubc.ca/yaochen/2013/11/12/online-video-in-china/

Picture resource:

https://adblockplus.org/forum/viewtopic.php?t=18151

Recently, the online fashion retailer, Net-a-Porter,which was established a decade ago.  acclaimed to have the traslate website in Mandarin, Germany and so forth. As NET-A-PORTER continues to lead the rapidly changing online luxury retail market, we will bring new value to its growing presence in local markets worldwide. It describes itself as “The World’s Premier Online Luxury Fashion Destination.” In 2010, the virtual online shop was sold to luxury holding company Richemont, who bought a 93% stake, valuing the company at $533 million.In 2009, the website offered “more than 300 brands” and “had a €135 million profit”

The iconic, decadent packaging of black tissue, hard black boxes, and lightning fast shipping are reminiscent of the meticulous customer service from a department store shopping experience of yesteryear.

Picture from:http://consumerconsumed.blogspot.ca/2009/04/net-porter-and-outnet-brief.html

December 11th is a special day for young Chinese to celebrate their bachelor life. The reason for choosing this particular date is that there is four “1”, which represent the “single”. And at the same day, there is another important event for Chinese, which is “one-day shopping”.  It is said that online seller make up with this idea, because singles, unlike others who always are with their spouse, they are usually free.They can do something, like going shopping, that can kill their time.

In just 24 hours, Chinese shoppers splurged a jaw-dropping record CNY 35.01 billion ($5.7 billion) in the 11.11  Shopping Festival held by e-commerce giant Alibaba —  China’s answer to America’s Cyber Monday shopping bonanza (TNW). Five years ago, the online shopping was mainly distributed on closing, home furnishing and so on. Nowadays, buyers’ aims expand to the products like vehicles, houses.

“the current people online:1.7 million ”

Picture resource http://live.kankanews.com/it/2013-11-11/3189917.shtml

Once watched the video about Tony Hsieh, the CEO of the online shoes shop Zappos.com. “Customers have been dissatisfied with the terrible phone call service, but they have to endure that because they have no more choice.”

What Zappos did is imposing an ethos of live human connection on the chilly. Customers experience the phone call service with the real staff with closer relationship. As a matter of the fact, there is no limit phone time for the staff,sometimes the topic can even spread to their daily life. Initially, most of people in the online shopping area may think this company is crazy that they are wasting their money on a great mount of the phone bill and service training. However, the result of this strategy is they have earned a zealous following by imposing an ethos of live human connection on the chilly(The New Yorker). Is that wasting? No. By 2009, revenues reached $1 billion, according to Inc. magazine.

Photo resource: http://www.financetechnews.com/is-that-a-memory-stick-in-your-pocket/

The success of “no brand goods”

The products of “MUJI”, a Japanese retailed company, which means “no brand quality goods”. “The company’s basic principle is to develop new simple products at reasonable prices by making the best use of materials while considering environmental issues”(MUJI).

What the company trying to do is creating the best products that can benefit customers’ life. Take one of the lamp from MUJI for example, on the base of the lamp, there is hollow.  The MUJI’s employees realized that before sleeping the last thing people usually do is taking off their glasses, then turn off the light. So the people can put the glasses in the hollow, in case they have to looking for them difficultly. They go to detail to meet customers’ needs.

The philosophy it imports to customers is that all they trying to do is just want to give people a simple and comfortable lifestyle.So we might think that sometime the company should put more concern on our “customers” that our “profit”.

picture resource: http://clt580.wikispaces.com/file/view/cd_player.jpg/137777037/320×409/cd_player.jpg

The Fast Fashion

Rosalia Mera, the richest woman in Spanish has died, when she was 69. She co-founded Zara, which becomes the world’s largest fashion retailer. It sells the fashionable products with the cheap price. It makes dress fashion, which used to be connect with the rich, become affordable for everyone. It successfully establish a popularized fashion brand, with “fast fashion”. It is claimed that Zara needs just two weeks (businessweek) to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year.

The fast fashion causes problems, at the same time. Lots of luxury brands accuse for palming off and unjustified competing. Zara pays almost billions of euros for the penalty every year.

All in all, Zara gain its success.The Fashion Director Daniel Piette described Zara as “possibly the most innovative and devastating retailer in the world.”

Very rare known that the price labeled in a luxury goods could be ten times higher than its original cost. A Louis Vuitton canvas bag with the price of $900, actually used the cost of about $80. But why there are still people pursuit the luxury goods? The reasons are a lot.

Firstly, luxury usually come with the high quality. Then, the improvement in living standard. As people become wealthier, they are willing to buy more and more luxury. Finally, people’s vanity. The goods is able to give people confidence by showing the “status symbols”, to some extent. Also those labels are bot only sell the goods but the services for the customers.

Customers, most of whom are from the mainland, line up outside an LV store in Hong Kong. (China Daily)

Once said accountants are just like the doctors for a company or an individual. They are asked to diagnose whether the company is sound. What’s its weakness? How to treat it? The mistake made by accountants can directly influence thousands of investors’ assets.

Accounting is a glorious but misunderstood field. The popular view is that it’s mostly mind-numbing number-crunching; it certainly has some of that, but it’s also a rich intellectual pursuit with an abundance of compelling and controversial issues. Accountants are often stereotyped as soulless drones laboring listlessly in the bowels of corporate bureaucracies.(http://www.investopedia.com/university/accounting/)

Accountant do play an essential role in business, which could be conclude into accounting and supervision(to ensure manager’s responsibility and firm’s sustainable development).

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