Ten Fu Group is a tea company from mainland China founded by Ruihe Li, the owner of Ten Ren Group which is a Taiwanese  tea company to explore the mainland market and spread the traditional culture of Chinese tea. Until now, Ten Fu Group has run over 1000 stores called Ten Fu’s Tea since 1993 in mainland China, which is a great success.

Ten Fu’s Tea has a large range of customers. It provides tea to customers with different levels of income and it provides tea with exquisite package. Besides tea, refreshments and tea set can also be bought from Ten Fu’s Tea. This year, it introduces milk tea to the market in order to cater young people’s taste.

Ten Fu Group has its own tea plantations and tea processing factories, which can both ensure the quality of tea and lower the cost. When customer enter a Ten Fu’s Tea store, the shop assistance wearing picturesque overall would offer a cup of tea. The stores are all finely decorated and equipped with traditional Chinese square tables in order to provide customers with a comfortable and graceful environment to drink tea.

Reference: http://www.tenfu.com/

In China, KFC is one of the most popular fast food brands and it is more successful than McDonald’s which has lager market share than KFC in many other countries. How could this happen?

KFC has special menu for China. It provides food that is suitable for Chinese people’s taste, such as Peking Chicken rolls, rice and so on. For breakfast, it provides Chinese porridge and other kinds of Chinese-style refreshments. In addition to this, KFC provides a package called Family Big Box which contains bread, fried chicken,Cream Sweet Corn Cob and a large bottle of cola, and it is suitable for 2 to 4 people to eat. McDonald’s did not offer such kind of package until 2012. Although McDonald’s began to introduce new food, the food does not cater to Chinese taste as well as KFC food does.

Most children in China prefer KFC to McDonald’s because they think fried chicken tastes better than beef patties. In order to accommodate with their children,  parents may eat at KFC and Family Big Box is suitable for a family.There are more KFC stores than McDonald’s stores in China. This is more obvious in some rural area. To increase sales in China, McDonald’s should put more efforts into catering the taste of Chinese.

Within a year, several important things happened to Nokia. By the end of 2012, Nokia decided to sell its head office to raise funds for the development of new products. On the September the 3rd, Microsoft announced to purchase Nokia’s phone business for approximately $7.2 billion.

Nokia did not manage to seize the opportunity of capturing the smartphone market. As increasing more  people chose to buy smartphones, Nokia realized that they had to change their strategy. Although Lumia Series contributed to the sales, Google’s Android and Apple’s iOS made up about 90 percent of the market. Under this situation, both Nokia and Microsoft need an approach to increasing the market share.

The purchase can bring benefits to both of them. For Nokia, enough funds can be obtained for developing new products ,and for Microsoft, it can improve the market share of Windows Phone. Since Microsoft has joined Nokia in 2010, the running-in period will be shorter.

Reference:

http://www.economist.com/blogs/schumpeter/2013/09/microsoft-and-nokia?zid=292&ah=165a5788fdb0726c01b1374d8e1ea285

http://www.reuters.com/article/2013/09/03/us-microsoft-nokia-idUSBRE98202V20130903