In China, KFC is one of the most popular fast food brands and it is more successful than McDonald’s which has lager market share than KFC in many other countries. How could this happen?

KFC has special menu for China. It provides food that is suitable for Chinese people’s taste, such as Peking Chicken rolls, rice and so on. For breakfast, it provides Chinese porridge and other kinds of Chinese-style refreshments. In addition to this, KFC provides a package called Family Big Box which contains bread, fried chicken,Cream Sweet Corn Cob and a large bottle of cola, and it is suitable for 2 to 4 people to eat. McDonald’s did not offer such kind of package until 2012. Although McDonald’s began to introduce new food, the food does not cater to Chinese taste as well as KFC food does.

Most children in China prefer KFC to McDonald’s because they think fried chicken tastes better than beef patties. In order to accommodate with their children,  parents may eat at KFC and Family Big Box is suitable for a family.There are more KFC stores than McDonald’s stores in China. This is more obvious in some rural area. To increase sales in China, McDonald’s should put more efforts into catering the taste of Chinese.