Ten Fu’s Tea’s Success in Mainland China

Ten Fu Group is a tea company from mainland China founded by Ruihe Li, the owner of Ten Ren Group which is a Taiwanese  tea company to explore the mainland market and spread the traditional culture of Chinese tea. Until now, Ten Fu Group has run over 1000 stores called Ten Fu’s Tea since 1993 in mainland China, which is a great success.

Ten Fu’s Tea has a large range of customers. It provides tea to customers with different levels of income and it provides tea with exquisite package. Besides tea, refreshments and tea set can also be bought from Ten Fu’s Tea. This year, it introduces milk tea to the market in order to cater young people’s taste.

Ten Fu Group has its own tea plantations and tea processing factories, which can both ensure the quality of tea and lower the cost. When customer enter a Ten Fu’s Tea store, the shop assistance wearing picturesque overall would offer a cup of tea. The stores are all finely decorated and equipped with traditional Chinese square tables in order to provide customers with a comfortable and graceful environment to drink tea.

Reference: http://www.tenfu.com/

 

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