It seems that everything could happen in the mercurial world. Nowadays, everything is changing at a fast past pace. Faced with such situation, a firm can choose to keep steady cash flows or to invest in risky new projects. Mahindra & Mahindra, an Indian multinational automobile manufacturing corporation, took some risk in the last decade. In 2002, it launched a SUV model which became a huge hit in 2005. It bought an IT service firm in 2007, which helped to boost the value of the combined entity. And in 2011, it bought Ssang Yong, and Mahindra & Mahindra, which focused on manufacturing SUV and tractors, wanted to use the brand to sell pick-up trucks and two-wheelers. Hitherto, these decisions has benefited Mahindra & Mahindra a lot.
A company cannot survive if it stay immutable. Kodak is a typical example. Since everything is changing, change must be made in order to let companies adapt to new circumstance. Certainly, decisions should be based on reality. Mahindra & Mahindra took reality and future prospects into consideration and achieved huge success. Being rigid for a long time is dangerous since a fit of ease may lead a firm to an end.