YEONJU MAH's Blog

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  YEONJU MAH 10:42 am on September 16, 2014 Permalink | Reply  

  Where Does McDonalds’ Corp Stand? 

  

  Is McDonalds looking for its stand outside fast-food industry?

  Why do customers purchase fast food, like a Big Mac from McDonalds?Most fast-food products are not best known for their healthy options, nor the fast-food stores have comfortable chairs where customers would like to stay long chatting with their family.

  Why do people go to McDonalds then: taste and speed.

  The world’s largest burger chain, McDonald’s Corp, responds to the poor sale it has had for the last two years by taking an adventure. McDonald launched “build-your-own” burger experiment. Growing popularity in “build-your-own” model and competition in food-industry, chains like Five Guys Burgers and Fries and Chipotle, has been one of the factors that motivated such experiment to be conducted.

  The company said it’s too early to tell if the pilot will expand nationally to its more than 14,000 locations, but it is installing “assembly tables” to make room for more ingredients.

  However, there still are some concerns rising; I think it is important for McDonalds to know where it stands in the market: the big guy in “fast-food” industry. Considering the fact that McDonalds compare to tons of other food chains out there, it was its “fastness” that gave strength in the business. Adopting the “build-your-own-burger” service that can presumably slows down the service can cause the loyal customers dissatisfied.

  There will be a better chance of growth for McDonalds if it focuses and develops its strength in stead of competing in the section where the business does not have solid stands.

   

  Reference:

  Patton, Leslie. “Made to Order: McDonald’s Tests Custom-built Burgers in Search of Growth.” The Globe and Mail. EDC, 15 Sept. 2014. Web. 16 Sept. 2014.

  Subramanian, Courtney. “Customize Me: McDonald’s Testing Biggest Burger Change in Decades | TIME.com.” Business Money Customize Me McDonalds Testing Biggest Burger Change in Decades Comments. N.p., 20 Nov. 2013. Web. 16 Sept. 2014.

   

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  YEONJU MAH 9:17 am on September 11, 2014 Permalink | Reply  

  Ethical Fashion-Business with 100% Transparency 

  

   

  Watching the 2013 Oscars-if you ever got to watch it-have you thought of whereabout in the world the dress Jennifer Lawrence was wearing was made from and by whom?

  If yes, give a good applause to yourself. If not, come along with me and keep on reading the post.

  Honest By is a new fashion label with 100% transparency policy. The business releases all the information about the process, production and distribution of a product, including;

  “where materials come from, how much they cost, who made the product, where it was made ” and “how much money everybody earns along the supply chain, including Pieters (the CEO of Honest By) himself.”

  Instead of pursuing an almost stereotypical capitalistic strategy, or discipline, many businesses use where they simply seek for the cheapest way of production to minimize the cost and to reach the highest profit as possible, this new approach of ethic business successfully conveys the message of how each one of the group, such as stakeholders, customers, employees, communities and suppliers, that contributed to the company is important for the success of business.

  If Honest By can keep its high quality of products and its business moral, I believe there is a potential of Honest By being the starting point of a new era of business where firms and communities work together to acknowledge the responsibilities and the power they have in changing the world a better and a fairer place.

  I will leave one of the quotes Pieters said because he got some interesting points:

  “Something is ‘luxury’ because of the design, the process, the materials. Most consumers don’t know where their clothes come from – regardless of the price range. If you’re buying luxury goods at luxury prices, you assume automatically that it is good. It’s not. And that’s crazy.”

   

  Reference: http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/bruno-pieters-honest-by-fashion-label-transparency

   
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  YEONJU MAH 1:52 am on September 8, 2014 Permalink | Reply  

  Hello world! 

  Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!

  Anonymous is discussing. Toggle Comments

   
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    Anonymous 1:52 am on September 8, 2014 Permalink | Reply