As I was going through some ads in magazines and newspapers for one of my other classes, there was one ad that caught my eye instantly. It was an ad for kitty litter. The cat is personified to inmitate the priceless human expressions prior to a washroom break. Below the cute kitty is the slogan for this campaign, which is: ” Cats everywhere are having a hard time smelling their litter boxes.” This provides the explanation for the cat to be standing in this awkward pose. Because my roommate has a cat, I can fully understand where this ad is coming from. Not only is it in a cat’s nature to be clean, but also in a owner’s interest to have the house tidy without odours. Thus, the first thought that ran across my mind when I saw this ad was Fresh step’s clever and effective way of promoting their product. As a consumer, I am attracted to this product because of this cute ad.
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