When waiting for the bus this week, I was captured by a ad of Mcdonald’s ad that was promoting free coffee any size, everyday. Therefore, when I ran across Shengchao, Wang’ s blog post about Mcdonald’s other creative ads, it instantly grabbed my attention.
Since the 1940s, Mcdonald’s has been notably the largest fast food hamberger chain in the world. There must be a reason for the success of Mcdonald’s for nearly 70 years, and the largest may be contributed to its extensive advertising campaign. Mcdonald’s has always promoted its products through free products to encourage sales of its other products, such as offering free coffee or free pop in the summer for $1. The only problem left was communicating its promotions to consumers, and Mcdonalds has solved this problem well by utilizing creative ads, as demonstrated in Shengchao’s blog, such as posting an hourglass at the bus stop to indicate the days left of the promotion. Afterall, no one can turn down a free cup of coffee!
link to Shengchao’s post: