In Lisa Wong’s Blog, she talks about BHGRE (Better Homes and Gardens Real Estate). It is an innovative company from old New Jersey, and it moves its brand to Canada for putting home searches into social media platforms.
Lisa thinks that it is pretty risky for BHGRE to establish its company worldwide, but this decision might help it to expend its business in the real estate industry.
I strongly agree with Lisa’s opinion. The company has to take high risks when it wants to move the company from one area into a new area which is far from its original place. Before changing the location of BHGRE, the company should make a thorough survey to make sure what its business volume will be in the new area. Because it is moving its business to Canada due to this blog, BHGRE has to take any risks that it will burden in the future. On the other hand, the company will raise its revenues quickly once it seizes good opportunities and fully exploits its advantage which is to offer customers social media to sell houses. In a word, the winner in the market will be the one which is willing to take risks all the time.
Article:
https://blogs.ubc.ca/llisawong/2011/10/08/tweet-me-that-house/