Article: http://www.cnbc.com/id/44791483/
The new business of carshare is becoming more and more popular to attract customers who want to use cars in the short term recently. Because of its low price, many people choose to enter that business to rent cars instead of buying it. General Motors has started to cooperate with a carsharing service which is RelayRides. It provides its services withinSan FranciscoandBoston, and customers pay money according to time, type of car, and miles. The cost of renting a car in RelayRides is possibly to be as little as $5/hour or as much as $55/day.
Obviously, GM is a car company with great sensibility. Its strong business group is able to sense what customers might need, and come up with new strategies in order to draw people’s attention. GM is a company which has already had an impressive image in customers’ minds so that it could be more confident when it starts to run a relatively new car service like car rental. In addition, it is using low price to earn more potential buyers, which is going to be its significant strength in a long run.