Ten Tree Apparel is a clothing company based out of Saskatchewan with a unique promise to its customers. While other social entrepreneurs such as Toms send a pair of shoes to those in need for every pair of shoes purchased, this company plants “Ten Tree[s]” for every item sold. Trees are planted through a company founded by the same entrepreneurs in Ten Tree, as well as through WeForest—a company that plants trees in developing countries. In order to prove how motivated this business is to make a difference, Ten Tree Apparel has set a goal to plant 1 million trees in the next year. This unique business model harnesses the power of sustainability and global citizenship in selling fashionable products.

Unlike certain trends, sustainability and the environmental will never go out of style—it is not a fad. By addressing this global issue through purchasing clothes (something that consumers do regardless of the state of the environment) a customer buying a shirt from Ten Tree Apparel gains happiness not only from his or her purchase, but from the positive impact they’re having on the earth. Essentially, this unique business is able to empower consumers through the purchase of their clothes, giving more incentive to continue buying their products.

In conclusion, Ten Tree Apparel has combined fashionable clothes with an increasingly important global issue of saving the environment. This company is continuing to benefit from the positive relationship between business and an environmentally sustainable future.

http://business.financialpost.com/2012/10/15/dragons-see-the-seeds-of-a-good-company-in-ten-tree-international/

http://tentree.org

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