Throughout the semester, I really enjoyed working with my group and researching our company of choice, Mountain Equipment Co-op. Although our team had a few minor issues on the last assignment I thought that we worked really well together overall. Not only did we have strong team moral yet our diligent work ethic insured that all of our assignments were completed efficiently and well before the due dates.

The first assignment taught me the most about marketing, as it was the first assignment where we had to use what we have learned in class and relate it to a specific company. I find in some classes we are taught certain ideas, however, we are never able to connect them to any realistic examples and so this project helped me fully understand the concepts in an outside of the classroom sort of way. The last assignment was beneficial in terms of analyzing the marketing mix to our specific target segment but I feel that the amount of video editing required was a lot. One of the positives that came out of it though is at least I can put “master of video editing” on my resume. 😛

In the beginning of this course, I had a completely different view on marketing but quickly into the semester I realized the complexity and how important marketing really is in order for a company to succeed in the business world today. Even though I do not plan on specializing in marketing later on, I will be able to see business from a side I had not previously considered as substantial of an aspect.

Thank you Professor Tamar for a great marketing class!