The KTV phenomenon in modern China

Knowing that KTV was a way of entertainment,not invented by Chinese.However,as a method of after-dinner activity,KTV now in China is becoming well-received and sort of ‘everyone’s choice’.

It would basically come from the Chinese human nature.We Chinese people prefer to staying with the crowd rather than being along.Meanwhile,a certain group of people don’t want their conversation to be interupted or interfered by strangers in public.It is KTV which provides people with such a relatively comfortable environment for a certain group of people to stay with each other singing or chatting after meal.

In fact,KTVs in China serves people with not only singing equipment,but also snacks or alcohol,which what you can get from a pub.The managers of KTV have realized that it won’t satisfy the critical customers by simply running as a KTV.They do know that to expand service line means to grab more consumers.

They also use sales strategies to appeal customers,both new and old.For instance,free membership for discount is the most popular and most effective method.They make every effort to come up with new ideas to make people willing to come back and pay again and over again.

 

Leave a Reply

Your email address will not be published. Required fields are marked *