Luke Armstrong's Blog

During the Winter Olympics last year I had the opportunity to volunteer for Coca-cola. In David Lam Park there was  “The Coca-Cola Happiness House” giving away free commemorative Coca-Colas and providing engaging games the whole family could enjoy. As staff one of the main objectives, apart from being the happiest individuals you have ever seen, was to deliver Coca-Cola’s […]

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/its-all-fun-and-games—-until-someone-bonds-with-a-brand/article1860689/ I was reading the article above and was really surprised. I had heard of apps like foursquare, however I was skeptical of whether or not they could actually catch on. It is now clear that this isn’t merely a fad, but something that is here to stay. I’ve never been a person that likes […]