Luke Armstrong's Blog

During the Winter Olympics last year I had the opportunity to volunteer for Coca-cola. In David Lam Park there was  “The Coca-Cola Happiness House” giving away free commemorative Coca-Colas and providing engaging games the whole family could enjoy. As staff one of the main objectives, apart from being the happiest individuals you have ever seen, was to deliver Coca-Cola’s Green Initiatives to all those that came through the door. What was great about it was you could learn about how they were supporting various “green” initiatives and have fun playing games at the same time. Although many received the message, you wouldn’t have known about it unless you were present at the Olympic games. The following article discusses how they will soon begin to communicate this message more heavily.http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/beyond-the-bottle-coke-trumpets-its-green-initiatives/article1869437/

“Coke is the No. 1 purchaser of aluminum on the face of the earth – which is one of the most carbon-intensive commodities,” noted Mr. Butts. “The No. 1 purchaser of sugar cane. The No. 3 purchaser of citrus. The second-largest purchaser of glass, and the fifth-largest purchaser of coffee. We could spend 50 years lobbying 75 national governments to change the regulatory framework for the way these commodities are grown and produced. Or these folks at Coke could make a decision that they’re not going to purchase anything that isn’t grown or produced in a certain way – and the whole global supply chain changes overnight. And that in a nutshell is why we’re in a partnership.”

“Coke is literally more important, when it comes to sustainability, than the United Nations.”

Its amazing the power one company has, and its amazing they want to begin making steps in the right direction.