Marketing Post #5
by lukearmstrong ~ February 25th, 2011. Filed under: Uncategorized.We were talking in class about how companies try to rebrand themselves to new audiences. There was an example of the Honda Odyssey and their ploy to market to the male demographic. It reminded me of an ad I saw for the Toyota Sienna. Its titled “Swagger Wagon” and can be viewed below.
This commercial not only applies to making the vehicle cool for men, but for women as well. Its funny and very original and I think any parent could find great enjoyment in this. I would have never thought that the van industry would have to worry about marketing themselves to new individuals. I believed that if you had a large family, a van or SUV was your only option, and due to high gas prices a van was probably the best choice. Yet it is pretty apparent that no matter how practical a product may be, individuals still put as value into the “coolness” of the product. The van industry has realized this an has begun to re-brand themselves as not only practical but cool.