Luke Armstrong's Blog

I recently read Mihail Baranovschii’s latest blog post about the annoying ads featured before Youtube videos. The best part of using YouTube is to be able to quickly view and search for short videos, and the use of ads makes the service less appealing. My suggestion to this problem is perhaps shorter ads. This may be difficult to do, however the user attention span is very short, far shorter than that of TV ads. Therefore I believe it would be far more effective to have very concise and to the point ads. This will help YouTube keep its appeal and at the same time generate revenue to remain a feasible business. The worst thing that could happen to YouTube is to over advertise and wreck the service they have worked so hard to develop.