Luke Armstrong's Blog

I came across this image on StumbleUpon and thought it was a great visual of what we have been learning in class. The pictures above make it clear the difference between the topics but I feel they also illustrate the communication channel. The one individual is trying to encode something to a listener, in order for the listener to decode that message it must break through the “noise”. A way to do that is through public relations which affirms the encoded message. The advertising is the repetition of the encoded message to ensure it makes it to the receiver. Branding occurs when the receiver processes the message and responds favorably to the message. This is something we see everyday, broken down into a very simple info-graphic.