Luke Armstrong's Blog

I came across Jason Kantwerg’s blog where he discussed Golf Town’s plan to move into the American market. This made me think of what we were discussing in class about global marketing. It was clear that Golf Town had done a Situation Analysis and was able to see both differences and similarities in their existing and new markets. In order for them to be successful they will have to focus on the uniqueness of the new market, and perhaps seeing what their competitors do, such as Dick’s Sporting Goods or Golf Galaxy. A key difference in the US market is they will have far greater competition. Here in Canada Golf Town out numbers their competitors greatly. This will have to be taken into account when they begin marketing. They have good brand equity here in Canada, and I hope their expansion goes well, hopefully becoming just as successful there as here.