Just another UBC Blogs site
I came across Jason Kantwerg’s blog where he discussed Golf Town’s plan to move into the American market. This made me think of what we were discussing in class about global marketing. It was clear that Golf Town had done a Situation Analysis and was able to see both differences and similarities in their existing […]
I came across this image on StumbleUpon and thought it was a great visual of what we have been learning in class. The pictures above make it clear the difference between the topics but I feel they also illustrate the communication channel. The one individual is trying to encode something to a listener, in order […]
I recently read Mihail Baranovschii’s latest blog post about the annoying ads featured before Youtube videos. The best part of using YouTube is to be able to quickly view and search for short videos, and the use of ads makes the service less appealing. My suggestion to this problem is perhaps shorter ads. This may […]
On March 8th, in a game between the Montreal Canadians and Boston Bruins, Zdeno Chara hit Max Pacioretty which resulted in Pacioretty suffering a cracked vertebra and severe concussion. The NHL decided the hit was not intentional and that the injury resulted from the collision with the glass stantion not the hit itself. No suspension […]
By now everyone has at least heard of Charlie Sheen’s latest exploits; as it has been everywhere. From YouTube clips to major news netwoks his name is everywhere at the moment. Moreover, as stated here on AdFreak he has officially become the fastest person to get 1 million followers on Twitter. The company ad.ly asked him […]
We were talking in class about how companies try to rebrand themselves to new audiences. There was an example of the Honda Odyssey and their ploy to market to the male demographic. It reminded me of an ad I saw for the Toyota Sienna. Its titled “Swagger Wagon” and can be viewed below. This commercial […]
On February 6 the biggest day of the this years advertising took place … oh and the biggest day of the year for anyone interested in football. It saw the match up between the Green Bay Packers and Pittsburgh Steelers, with Green Bay coming out victorious. However, for anyone in the marketing industry, the commercials […]
Norwegian Commercial about the blind Several emotions arise after watching this ad. First I found myself laughing, thinking what I was watching was rather humorous. When I realized what the ad was for I began to ask myself if the ad would really help blind individuals obtain a job; perhaps they may be making the […]
During the Winter Olympics last year I had the opportunity to volunteer for Coca-cola. In David Lam Park there was “The Coca-Cola Happiness House” giving away free commemorative Coca-Colas and providing engaging games the whole family could enjoy. As staff one of the main objectives, apart from being the happiest individuals you have ever seen, was to deliver Coca-Cola’s […]
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/its-all-fun-and-games—-until-someone-bonds-with-a-brand/article1860689/ I was reading the article above and was really surprised. I had heard of apps like foursquare, however I was skeptical of whether or not they could actually catch on. It is now clear that this isn’t merely a fad, but something that is here to stay. I’ve never been a person that likes […]