Month: September 2010

I learned a phrase after reading NYT and I wanna share it with everyone :

If money doesn’t make you happy, then you probably aren’t spending it right.

This phrase works for me because I love shoes so much and I often buy them by “impulse”, so I often end up mourning for buying shoes that don’t suit me, are not needed or not comfortable to put my feet in.  Making impulse buying decisions can happen sometimes especially when merchandisers offer JUICY promotions or display the products just at the right location for you to grab. We can be easily caught and spending money away without really thinking of the values we are getting.  So, if you don’t want to grieve over what you spend, look before you leap! Always look for:

I often like to look at fun and creative posters by different companies or organizations aiming at catching people’s attention and at the same time getting their brands or messages  into people’s retrieval mind obscurely. The messages that they are trying to convey are often bizarre and hilarious in order to create some really powerful messages to leave in our mind.

When I look at those POWERFUL advertisements, they always bring me a smile, and eventually I will share those funny messages with my friends by asking them to look and think about the advertisement by XXX company. And my friends, will then share their joys with others, and this will be spread to everyone mouth-to-mouth and not solely the chance to be noticed by having people to actually look at them. Those advertisements will therefore be deemed as successful (in my opinion) because they raise consumers’ awareness about them; and when consumers thinking of getting certain products or services, those advertised powerfully would come first in consumers’ retrieval sets. That’s one of the ways how marketing works! And I really love those creative advertisement because they don’t appear as advertisement but some sort of entertainment that are granted to make us giggle.

Let’s have some smiles with the advertisements below. =)

Environmental marketing has been growing at face pace and many companies have been starting to adopt this as one of their marketing strategies to capture consumers’ attention. Volkswagen is one of the companies. The Fun Theory Campaign launched by VW is aiming at getting people to act responsibly to environment in some “fun” ways, for example, attracting people to recycle glass by using the Bottle Bank Arcade Machine. I would think VW has successfully created an environmental-friendly brand image to consumers through the campaign, eventually making consumers head to its official website to know more about its cars and thinking that driving VW is green and fun!

Let’s enjoy some of the fun theory videos. =)

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