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Dec 3 / LinXin

What’s on Malaysia TV

I browsed through Amelia‘s marketing blog and I found that she posted an entry about Malaysia! I was indeed so amazed by the year of production of those ads! Looking at those really did make me feel homesick too. And I actually went to youtube to search for more feelings of home. =) Here I wanna share a few more recent commercials that I really like, exclusively available in Malaysia only!

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“Percintaan Tan Hong Ming” – Tan Hong Ming’s Love.

This ads is about the little crush that Tan Hong Ming has on a girl called Umi. The ad shows the innocence that children have that they have never thought about they are of different races.

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How do you spell Dinosaur?

Again, this talks about the racial issue again. I remembered my canadian lecturer in Malaysia told me that he was surprised to find that he has to declare what his race is in Malaysia. The message that the first two ads try to convey is to promote the harmonious relationship and equality among different races (there are many races in Malaysia: The 3 biggest groups are Malay, Chinese and Indian.) I was in fact touched when I first saw this on TV. The innocence that children have on everything indirectly portrays how complicated the adult’s world are. All the social crisis or issues that we have mean nothing to children. Although it talks negatively about Malaysia, I was touched by the meaningful message that delivers me some thoughts about our society.

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Malaysia Idol

Lyrycs:

Free~ Free~

Susu Segar, Susu Segar, it’s fresh and good~

A milk a day, a milk a day, it’s all to make your day!

Ah! Roti, Roti, Roti, Roti, make you strong like me! Come here auntie, buy my roti, you can even eat it plain!

Kopi susu, any susu, goes with anything! Ah!

Roti Kaya, Roti Sardine, Any roti also can!

Instead of using celebrities, the organizer of Malaysia Idol used common people and convenience goods that Malaysians usually have in the ad to approach the population. I remember that I learned a theory “people like me” claims that ad can sometimes approach people better by associating the ad with the common characteristics that everyone has, which will trigger and receive better response from the large population! I totally agree with that. I like how “ordinary” but down-the-earth the ad is. =D

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This is a Chinese New Year greeting ad. Again it uses the “common people” theme to deliver message to every Malaysians about the family love, especially parents’ love to us. After watching this I will had some sort of guilty feelings for ignoring and avoiding parents sometimes despite how much they love us.

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Coca cola advertisement customized for Malaysians! I like the most when it add “la” after sentences because Malaysians often like to end the conversation with “la”. *Pay attention to the sentence, “for the culture la!” XD I miss speaking  “la” in Malaysia.

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Lastly, this ad talks about the censorship in Malaysia, which is… we cannot show armpit in TV! This is in fact quite amusing. Don’t ask me why. We just can’t do that. May be it is deemed as impolite? Haha.

*I’m not purposely making this post s long, I’m just too excited to show how Malaysia is! It is not the best place in the world, but it’s a place that I will always call home.*

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