The Fun Theory
Environmental marketing has been growing at face pace and many companies have been starting to adopt this as one of their marketing strategies to capture consumers’ attention. Volkswagen is one of the companies. The Fun Theory Campaign launched by VW is aiming at getting people to act responsibly to environment in some “fun” ways, for example, attracting people to recycle glass by using the Bottle Bank Arcade Machine. I would think VW has successfully created an environmental-friendly brand image to consumers through the campaign, eventually making consumers head to its official website to know more about its cars and thinking that driving VW is green and fun!
Let’s enjoy some of the fun theory videos. =)
