In one of my classes, we had to study Facebook. Who would have thought that ‘Facebooking’ would be assigned as homework. Surprisingly enough, having to look at Facebook with an academic mindset let me to question the uses of this site. Firstly, let’s face it, Facebook is a part of our lives, and I admit that I am addicted. Although I am not one to constantly update my statuses or change my profile picture every hour, nevertheless, I will find my way to access the site on my phone, my laptop, or any electric device I can get my hands on. I often contemplate deleting my Facebook account to take a step back into reality, however I have a legitimate fear of letting it go.
This brings me to the point of our emotional attachment to Facebook is what feeds the company, our sharing of personal information and preferences provides them with key information for marketing purposes. Over the years, this social networking site has evolved itself into a worldwide phenomenon. Taking note of the changes of the Facebook layout and as it progresses it created ways of including very personal information into our profiles. When I first began using Facebook in 2007, all that was required to provide was my name, my birthday and had a choice of uploading a profile picture. Since the upgrade to Facebook Timeline, we can observe the how the layout’s composition is purposely designed to invite us to share our personal details as users. It wants to know our likes, our family tree, relationship status, education & work, our religious affiliations and some to the extent from having an option to “post” about a new eating habit to losing a loved one.
These are extremely specific details of one’s life, and I am uncomfortable with the progression of Facebook creating these profile options to encourage us as users to share this information about ourselves.
Furthermore, the methods they are using to entice us to update our timeline are through the subliminal pressuring tactics as seen in this photo:
My profile is only __% complete. The use of that tool can easily entice a user to want to achieve 100% completeness, but our profiles will never be complete because they continue to add more features and options to add more additional information about ourselves. It will never end because Facebook wants to know more about us, not as individuals but as consuming statistics. What is frightening is, although we are choosing to share our lives to our friends and family, all of our information is being accessed by Facebook as a company every day. Using our Facebook activity to supplement their business. Now we may be thinking, well why don’t you just delete your account, if you are uncomfortable with Facebook accessing your information?
This again ties back into the emotional attachment to Facebook that many of us have. From the beginning of using Facebook six years ago, I have accumulated so many pictures, stories, conversations with so many people. I use Facebook to look back at past memories and use it on a daily basis to post new memories. With the upgrade to Facebook Timeline, my profile is essentially my autobiography. This website is a record of everything that has happened within those six years, and to “delete” it would to erase all of those memories. Facebook has redesigned itself to have its users create their own autobiography. Of course when we are posting or uploading pictures we do not view it as added to our autobiography but rather it’s just a part of our culture. What is interesting with our current studies of autobiography, how this modern day social network has become a way to document our life history on this website, and therefore our ‘Timeline’ is one of the 1.1 billion autobiographies in the world of Facebook.
With this new found knowledge, I am unsure as to how I really feel about Facebook any more, all I can say is, I can’t live with it, and I can’t live without it (but more so the second part).