Your new eyes to see things

I’ve recently encountered this advert image on a blogger’s website . This advertisement is captivating in the following ways:

1. Not your average shopping advertisement showing all the females with shopping bags. Instead, its a cloth hanger as a bow.

Pictures says a thousand words. Audiences will understand this advert straight away thus is successful in promoting the message. It is provoking an some kind of (dangerous, risky, fun, yet rewarding) adventure that a young adult would like to from this shopping experience .

2. Gender bender. The shopping experience becomes is instead, a hunting experience. This strips down the male-female stereotypes regarding shopping. Thus, reaching broader target markets.

The connection with e-marketing is that

i. the advertisement used online communication medium in one page format that we’ll see on newspaper. Somehow, the message is amplified vastly through the online medium. It is effective method for marketers to spread message using online mediums, if given the time and location is right.
ii. The power of online medium is spreading (linking from one to another -clouds). You can start with little or many channels, videos, tweets, facebook pages, and blog.  Thus, for marketers, it depends on your business and WHO your target audiences are, and HOW you’d like to reach to your target.
I’ve recently read an article that small business ie. on campus pizza is most effective with Twitter if their target market is student. Promotional methods can be more flexible than ever as you can use tweets to capture trends and behaviors (and sales of course). You can post : 10% off  after 8pm, or 3 slices + free drink on weekend etc. giving you all the chances to test your promotional methods at a very very minimal costs.
I’d suggest business to keep up with Twitter for quick, informative, instantaneous impact to influence their business, as Twitter is the quickest way to reach the audience. Remember to link the promotion with one EFFECTIVE, IMPRESSIVE image that leaves your customers to hunt you down.

p.s. please follow my twitter if you have one, https://twitter.com/#!/AiyoJHui

Thank you !