The first thing that crosses my mind when I saw this picture was : wow, e-marketing campaign in one picture.Lets have a guess they are advertising for?

It is actually a mobile food cart truck in Manila, Phillippines by way of the Guactruck, a modern mobile eatery full of sustainable initiatives. The truck itself is a used delivery truck that has been outfitted locally with LED and energy-saving lighting.

The design for the packaging is a creative solution to the wastefulness that most containers are today with it’s single cardboard, origami-inspired design. It’s made of biodegradable paperboard that is easy to recycle. Customers are encouraged to bring their used packaging back and will receive a free meal once they’ve returned 10. The packaging will then be sent for recycling. All of the cutlery used is made from cornstarch and biodegrades within 90 days.

A great innovative idea. As I know there’s alot of upcoming food cart around in Vancouver downtown such as Re’UP well known for their pull-pork burger, and Summer Richmond Night market carts, mobile food cart is sitting on a raising trend.

Social media is key as to increase exposure and for branding. Thus, these small mobile business are heavy reliance on instantaneous social media as they must make themselves easily communicable and minutes to minutes updated location, using Twitter(or RSS) and Facebook.

However, due to food business is high competition in nature. Presuming that their competitors restaurants also have website, reservation features, plus indoor seating areas, the small on-the-go food cart business are faced with tremendous challenges to attain customers. They are sustainable in short run, but perhaps with more aggressive marketing strategy, they will eventually turn our dining habit “on-the-go”.

BTW, give yourself a chance when u r nearby Vancouver Downtown Robson Square-Art Gallery with Re’Up Pulled pork https://twitter.com/#!/reupbbq  !!