This is in response to Helena Lin’s “Directionally confused? Apple’s new maps application”

Apple has replaced the Google Maps application with their own version. Although this could potentially bring generous profits, so far the application has caused nothing but criticism.

Not only has the application caused frustration within the user base of the iPhone 5, but it has also resulted in a number of websites dedicated to the errors of Apple Maps. The software is often inaccurate, misplacing locations and guiding users to wrong places. Furthermore it is also far from being perfectly finished in terms of its graphic display.

Consequently, customers turned away from the application and re-downloaded the original Google Maps application. If Apple is still considering profiting from their “innovative” software solutions, they should consider extensive product research and evaluations before allowing it to become a public joke. In this case, the sales of the iPhone 5 remained unaffected, however most customers remain reluctant to downloading the new software which does negatively impact the brand image after all. It is finally starting to look like Apple tried to out-smart themselves with the new technological “improvements”, essentially causing more damage than benefit to the firm.

Image source: http://9.mshcdn.com/wp-content/uploads/2012/09/apple-maps-600.jpg