Purpose: A Recap
In our last class, I loved hearing everyone’s different interpretations of purpose. They ranged from internal motivation and goals, to…
Ugly Food for Profit
When I walk into a grocery store, all of the fruits and veggies are always nicely stacked, labeled, and they…
Activism, Branding, and Authenticity
More and more, I’m noticing companies taking an active stand, speaking out on political and social events. Ben & Jerry’s…
Huge Corporation + Cosmetics Industry + Sustainability?
The L’Oréal Group is the largest, most profitable company in the entire cosmetics industry. Apparently they’re actually serious about sustainability….
Modular Phones: Take 2
Do you remember when the tech scene was talking all about modular phones? From what I remember, it started out…
Smartphone, Smart Fridge, Smart Home, Smart…Showerhead?
One day, I was scrolling on Facebook (as one does when they’re avoiding their inevitable readings, midterms, assignments, and projects)….
Colliding of Two Worlds: Meet the Sustainable Apparel Coalition
With so much focus on “good” organizations – the B Corps, the LEED-cerified buildings, and the startups aiming to change…
Right vs. Right (or Wrong vs. Wrong?) Consumer Dilemma
In The New Rules of Green Marketing, Ottman mentions different ways of segmenting customers, since traditional segments are not necessarily…