How do you have TWO No.1 albums in ONE year?
Well, first of all, you gotta be someone like Justin Timberlake.
Ok, I think most of us can agree that we will never get to where megastar JT is right now; but let’s still take a moment to appreciate and applaud to his second no. 1 album–The 20/20 Experience 2 of 2.
But what can we take away from JT’s massive success in his discography career?
Here are a few tips I concluded:
- SUSPENSE is almost always a good thing for marketing! Was it not true that part of your mind went to wonder about where the rest of the album was when you noticed the tracks did not add up to 20?
- Pick the right partner. It is quite evident from his 2006 album that JT and his long-time friend/collaborator Timbaland are a combination to do some good. So why not work together again?
- Be the ASPIRATION. From the sexy falsetto, handsome dance moves to his classy suit & tie outfit, timeless fedora and Louboutin shoes, JT demonstrates perfectly from head to toe how to be an aspirational figure.
So, in addition to enjoying his new CD (through legal sources I hope!), take a minute and appreciate the effort that was done in order to market this album successfully.
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