Twitter improves the way people interact with each other since its beginning in 2006. They started with the simple tweet and hashtags that allowed users to connect with everyone around the world by identifying common trends and interests among its users. Then, they introduced the stream videos from a single tweet which allows companies to advertise in a new dimension. Now, Twitter has now taken a big step further. It has recently associated to NBCU and Comcast where they have developed a new service that will allow users/subscribers to stream and record full shows directly from a tweet.

This new feature is called “See It”, “a simple yet powerful feature that creates an instant online remote control”, said Brian Roberts, Chairman and CEO of Comcast Corporation. Twitter’s new feature will be available this November and it truly looks forward to attracting more users to its by allowing this technological advance and service to its users. Live streaming has recently showed a high demand since it allows people to stream favorite shows, movies, and television live with a single click.Twitter is aiming to provide the live viewing experience with the common “tweet” along with its partners because Twitter users might find it easier to view and discover new shows in a single interface.

A variety of NBCU channels such as NBC, NBC Sports, and CNBC, will be available for its users. “See it” is being compared as the new “like” button from Facebook. This could ultimately lead Twitter to compete against other companies using a similar interfaces such as Facebook to expand their consumer segments.

Their preparation for their prospective $1 billion IPO suggests the potential benefits of this new feature that will be available this November.

This is an external marketing blog.

Article taken from: 

http://www.brandchannel.com/home/post/2013/10/10/Twitter-Comcast-NBCU-Tweet-Stream-101013.aspx

In today’s airline industry, important companies such as Qatar Airways and Turkish Airlines, who offer a luxury service to their customers, are developing new marketing strategies to attract new potential customers. These companies have increased their market shares exponentially over the last years due to their big investments on advertisements through the use of world celebrities to create a market value for new customers who will get a new experience through the use of these services. For this reason, this segment of luxury airlines is dominating this approach by understanding consumer behavior

Qatar Aiways

The advertisement focuses on Qatar Airways, a luxury airline which provides differentiated services to its customers, and how they have become the new sponsor for one of the most important European clubs: FC Barcelona. I strongly believe Qatar Airways is using this strategy to target a whole new market by creating new opportunities for the company to expand their marketing strategies. The company is using world class football players as the usual passengers they receive. Therefore, they understand the consumer behavior and they know that by using the authority principle, they can convince more potential customers, that their services are unique and worth trying. This is because people tend to respect professional athletes since they are known all over the world because of their achievements and what they represent for the football industry. Therefore, new customers will be attracted to the idea that this club is flying with Qatar Airways because of the high-quality service they are promoting.

Understanding consumer behavior can definitely have profitable results if its understood efficiently. I strongly believe Qatar Airways is doing a good job when it comes to marketing strategies and understanding their customers.