The A&F project has come to an end and I have to say it was an incredible journey and a rewarding experience because it helped me understand how important Marketing is as well as how it is a key factor for a company to succeed. These assignments were based on real world situations. From understanding the background of the company such as the history and the industry A&F was part of to recommend in what areas A&F should improve and what strategies it should implement, these assignments allowed me to improve my skills since the goal of these were to help A&F to implement the best marketing strategy that would allow them to segment the market they want and to target them in the most efficient way.

Each assignment had different objectives and missions to accomplish. This allowed me to be open minded when it comes to analyze the characteristics of A&F and how it is seen by customers around the world in order to make the best decision. Overall, this project provided us with real information about the company we chose to work on which made me realize how companies analyze themselves as well as their surroundings using in an efficient way the marketing tools we know.

Also, since the beginning of this project, I was able to meet great people who became my friends which I strongly believe that it helped the project be more fun and efficient. Each group member was fundamental for this project as everyone had different skills and opinions to contribute to the assignments. Therefore, we were able to concise every contribution to make a good recommendation.

I am proud with the results and the goals we achieved throughout this project and I am looking forward to working on more companies in the future.