This week’s chapter amplifies the importance of technology when it comes to speaking to the masses, and spreading a message. The radio was an important and easy way to make the people feel united as if together they held an importance over the elites, and without their support, the elites could not succeed. Civil society felt empowered, they could share their cultures with each other and develop an even greater sense of community. This new age of technology brought power to the people.

The radio was also an effective way for politicians to get their message across, now rather than just speaking to a small gathering their voices could even reach other nations. So, of course, they would try to exploit the power offered by the radio. They saw that the radio was used by the majority of the population, they could easily spread government ideals (Hora do Brazil), but such advances were often ridiculed. The problem was that citizens had built a sort of exclusive community, one which did not include the elites.

In contrast, sometimes the views of the government and specific politicians could also empower the people like Evita did. She was able to expand social aid, and to this day remains a powerful figure in Argentina.

The use of media by politicians to reach the people is a tactic that is still used today. With new social networking platforms, it becomes increasingly more difficult for politicians to break through to the people. Media gives power back to the people in the sense that they can choose to reject or accept a politicians approaches, but it also has the effect that politicians are able to speak to the masses, and whose voices now reach different countries, but at the end of the day by standing together the people hold a great amount of power, one that should not be taken for granted.