Recently I found an article “Are You Refined Enough to Be a Fan of Grey Poupon’s Facebook Page?” where it tells their new strategy on Facebook. First one has to like their facebook page for later an algorithm will define if you are refined enough to like this page, what this algorithm will be testing will be you likes in music, movies, books and grammar to put some examples. So if the algorithm finds you with a bath taste it these type of qualities, you will be asked to refine your profile to be part of this page. I think it’s a bold strategy because it’s already enough having people judging you moreover a brand, nevertheless people seem to like it, it’s completely different but will see how much this technique works for them

Also American apparel took an advantage of the social media, using tweeter as a way to promote discounts on the Hurricane Sandy situation coming to the next states: Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia, and Maryland. They called it The “ Hurricane Sandy Sale” , they sent an email on Monday night offering 20% discount for the next 36 hrs, targeting shoppers online who are staying indoors to seek refuge from the storm but the main re response from these advertising campaign was incredible negative, most of the comment are showing the insensitivity of the brand to the situation.

Social media is increasing and it’s clearly going to keep moving forward. This is why it’s so important for marketers to participate in this move of technology, where they have to be in constant renewal of their information since their consumers are having a daily change of ideas, likes and interests. So social media has this huge potential of making brand awareness and has also the power of WOM, since most of us as consumers believe more in recommendations from friends than from an add.

According to the article “Marketers Still Can’t Tie Social to Bottom Line”, marketers are increasing their participation on the social media, becoming almost necessity for success, the problem is how to measure success, right now the most easy to get measure is: engagement, such as comments, times spend in the page, and the number of followers; but what about revenues, well only 12% where able to measure it and one in five companies where still stuck on the basics.  But even though this metrics are very subjective, social media still has power of brand awareness. This year most of the companies are using Twitter as first place, then Facebook, Youtube and finally LinkedIn.

by socialbalbla

One reinforcement of this metrics is the article “Social Media Proves Value, Gets Budgets”, where at least 52% of B2C companies will increase their social media budget, especially on Facebook since last year B2C companies spend 65% of their budget on it, proving that 67% of marketers had generated leads from Facebook and 39% saw sales. So if you as a marketer are not still in this constant renewal of media then get up to speed.

HELLOW WORLD

As we know the use of a mobile phone with data has become a huge necessity now days, the use of internet on the go has eased our lives, like finding a good place to have lunch, or where to go on a Friday night. Thanks to this a new market known as the always addressable customer according to Melissa Perish, has been increasing since 2010, therefore in 2016 more than half of the US population will have a Smartphone with online access at all times.

Some of the advantages is the possibility of searching from wherever we are our interests, like in the food industry platforms like Pinterest, Tumblr and Instagram, make it easy to share new recipes or discovering new products. The article “Consumers Seek Food Inspiration, Sharing Online” show us that actually despite that Pinterest is cataloged as a female website, men showed to be more prompt to buy with 37%, compared with women with 17%. As a cook lover I completely fall in these percentage, also by finding commercial products in the recipes like Philadelphia Cream Cheese one tends to buy them at least once.

Finally when it comes to buy or search for certain goods like music, books or grocery products people are using more the retail websites than online ads, reviews or retail emails. On the Article “ Retailer Websites Are Leading Source of Purchase Information” we can see how people tend to go more for the retailer web site than the salesman at the store, I think I personally do this as well since you gain time by just searching online for the adequate product, and comparing it to other brands, to get to the final decision.

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