Believe it or not, many global corporations are aiming to be socially as well as environmentally friendly.  Their goal is to provide consumers a wide range of accessible eco-friendly products, being at the same time profitable for the company too. One business that fits this description is IKEA.

It is in its vision to “have a positive impact on the world and be energy and resource independent” according to IKEA’s chief sustainability officer, Steve Howard.  In order to accomplish this, he announced IKEA has a long term financial simultaneously sustainability strategy.  A way of getting this done is by being energy independent, meaning having the capability of generating zero carbon electricity. Also, having access to sustainable raw materials is one of their main objectives.

All summed up, IKEA has very well stated values, which day by day tries to fully satisfy. They can be achieved by following its strategy of using sustainable raw materials as well as trying to be energy independent during the process of manufacturing its products.

Resources:

http://www.forbes.com/sites/terrywaghorn/2013/04/19/steve-howard-ikea-style-sustainability/