As I was going through many blogs, I found a really interesting article about African start-ups. It was in Linda Muhia’s Blog. I must say I do agree with what she mentioned about the struggle of Start-ups in Africa. It is true that although surviving through the odds, the companies should have a more outstanding start-up, being more productive, as well as attractive. It is tough though, but African companies should start implementing new processes that will help them succeed.
One of these processes is the lean start-up, where companies try a numerous amount of times before releasing a product formally and start to earn profits. As well, businesses have to invest money developing many pilot products, getting feedback from the public in general, so the product itself could be exactly what the consumers are looking for. This procedure is more usually done in other countries such as the United States, and it appears to have great impact in growing businesses. I must add that I think that not only African Companies, but companies all over the world should start trying lean Start-up if they are planning to stay in the market in the long run.
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