I have not seen a clothing brand’s commercial as touching as this one, and I think I might not be able to see Burberry produce another commercial as good as this one. It was like a little movie that has its story to tell, and the product or brand that was advertised took an important role as the medium in the story.
I think it has communicated the image of the brand very clearly, which is to give warmth, to connect people in they lives, and remain its good quality for basically a lifetime for whoever that’s using its product. It has presented some sweet childhood memories in the commercial, and the last line in there which says “The good things in life never change.” is very interesting and meaningful because each and very of one of the audiences might interpret it differently or relate it to different things but all or mostly would have this comfortable feeling. It think this promotional method is very smart. For me I thought of an old friend who has always surpport me and is always there, now I d will relate this feeling to the brand when I think of Burberry.
I am not a zealot of Burberry, but I do think that this is very great for sharing.