Seems like the Iphone 4S will do just fine after all.
The recent annoucement of the iPhone 4S was a huge disappointment for many. Many expected the newly designed iPhone5 to be announced at Apple’s press event, instead they got a faster version of the current iPhone4. However Steve Jobs’ death will perpetrate the sales because people will buy it to commoderate his life and work. Businesses often take advantage of opportunities when a famous or important figure dies. When Michael Jackson died, it was estimated that he earned up to $1 billion in revenue for his posthumous work the following year.
As a business student, it’s important to understand consumer behavior. A lot of people believe that by buying sentiment related products they are showing respect by keeping a memento. It may be unethical for some, but opportunities like this don’t come very often and businesses should utilize them. However this will not work for everyone, a strong “brand” positioning is needed in order for consumers to consider them worthy of being remembered. Brand positioning does not necessarily have to be actual products and services. Both Jobs and Jackson were global icons in their respective fields, thus having a strong “brand”.