I am a huge movie buff. I try my best to watch a film every weekend regardless of my schedule. It is a collection of all artistry within the human civilization, combining moving images with story and music seamlessly. I choose my movie mostly based on the International Movie Data Base’s Top 250 as well as reviews from the most prestigious critic today – Roger Ebert. Surprisingly, I have never read any of his blogs until this assignment and I can’t believe it took my this long to discover them. In his blog movie don’t stream themselves, Roger states the problem he sees with streaming over conventional laser disks. He doesn’t have a problem with the streaming industry itself, but he is simply worried that others will be affected. It is problematic for the small productions since the profit margins for streaming is much lower, and companies that handles classical film restoration will also take a hit.
I agree with Roger that some industries will take a hit, and this new wave of delivery system will eventually take over. Just like digital cameras replacing conventional film cameras, technology will find it’s way in humanity regardless of the struggles of existing companies. The most important thing is that these companies find new ways to adapt to the evolving world, adjusting their marketing mix and strategies accordingly. There are still people who will always prefer hard copies over digital data, and companies need to find ways to capitalize on these people while satisfying the market demands. Independent movie markers also need new ways to promote and sell their movies, this will include streaming their movies online.
Humanity always find ways to cope with their changing enviorment. That’s why our species survived hundreds and thousands of years. Technological change will abandon some people, and that’s just nature doing its thing in evolution.
Rest in peace.