Rahul’s Blog “Marketing: Samsung’s Galaxy S 3 vs Apple’s iPhone 5”

This article and blog is interesting to me because i personally have been in numerous arguments relating to IPhone vs Samsung. Specifications aside, a large part of either company’s success is the marketing techniques that they use. Rahul alongside with many other people, such as professional analysts, believe that Apple is losing market shares and sales, this is believed to be caused by a lack of advertisement.

One distinct advertisement success of Samsung is being the official sponsor phone of the 2012 Olympics, with the motto “Designed for humans, Inspired by nature” which is fitting for the worldwide sporting event. Many of us have seen an advertisement like the one above, this is an example of comparative ads and relative positioning that was discussed during class 5. Even though this is an unofficial advertisement, it still has an effect on customer’s preferences. I believe that if Apple wants to remain their market dominance, they have to find ways to take such advertisement down because they are losing their brand positioning.