Sep
26
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Posted by: marvinamm | September 26, 2011 | Leave a Comment
Probably one of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” What Professor Levitt wanted to describe with this statement is just as true today as it was when he first said it. In fact it […]
Sep
22
Selling Condoms.
Posted by: marvinamm | September 22, 2011 | Leave a Comment
I do not want this blog to become a blog about TED but I simply enjoy watching their talks and they more often then not they offer meaningful insight into marketing. In this short talk Amy Lockwood identifies one of the key aspects of marketing that we also discussed in our lectures. Know your audience! […]
Sep
13
Life lessons from an ad man.
Posted by: marvinamm | September 13, 2011 | Leave a Comment
I would like to introduce you to a homepage I have enjoyed a great deal over the last 2 years. TED is a collection of inspirational, visionary and sometimes frankly mind blowing talks held often by people at the cutting edge of their respective field. As this is a marketing blog the previous information would […]
Sep
10
Sign of intelligent(?!) life found in British Columbia!
Posted by: marvinamm | September 10, 2011 | Leave a Comment
Hello Everyone, This shall constitute my first post to my brand new marketing blog. I welcome you all who have stumbled across this humble blog and hope I shall be able to give you what you have been searching for (whatever that might be, I am open for suggestions). In the meantime I shall try […]