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The IPad’s Secret Abilities By Rachael King

Nowadays with more technologies advancing at a quick speed, Apple sees its new market to target toward people with disabilities with their innovated computer applications to help them out. With growing percentage in disabilities at workplace, more consumers demand devices that can assist their insufficient vision as well as hearing. For example, Apple offers applications that can read documents to the user using the Apple IPhone 4 camera to take a photo. Other corporations  such as Microsoft and IBM is also seeking in providing accessible workplace technologies to people, but have not yet make a hit.

Apple’s take on marketing aging boomers with their innovated product is certainly unique and clever; they positioned their brand first in the technology market when others have not reach the same consumer group. Clearly, Apple’s market segment has broadened with the new consumers and successfully distinguished points of difference between other computer brands. Also, Apple is competitive and repositioned themselves between others by offering affordable applications rather than expensive disability devices. In conclusion, the point that Apple products stand out in this particular market segment is that disability people use the “normal apps” on their devices.