Category Archives: COMM 101 (Business Fundamentals) 2011W

Reference to Schumpeter’s Blog from The Economist VW’s struggles on the road to world domination In 2009, Volkswagen announced the “comprehensive partnership” with Suzuki hoping to expand its market worldwide. In this partnership, Suzuki agreed to teach Volkswagen about hybrid and diesel engine and in return, Volkswagen would offer its knowledge on how to make profit from small cheap car. However, the partnership soon faced its challenge when the director of Suzuki stated that “Volkswagen viewed Suzuki as a subsidiary […]

Reference Article: The Man Who Makes Your Iphone by Frederik Balfour and Tim Culpan Tyrangiel Discusses Outlook for Foxconn, Terry Gou: Video * The video start off by giving news about Foxconn suicides but the second half of the discussion is great introducing the company. Apple Iphone, Nintendo DS and Acer notebook….. doesn’t it sound familiar? Everyday, we use and encounter various technological gadgets. All these well-known brands such as Apple, Acer, HP, Dell and Intel are all clients of […]

Reference Article: Are Generations X and Y Slackers or Stars in the Workplace?by  Doug and Polly White Generation Y, yes, a very familiar categorization of people that we all heard about day to day. No doubt, it’s us; people who are born from 1979-1994. We are the Ys and described as impatient, outspoken about criticism and having greater potential for high maintenance than previous generations. As mentioned in the article, Generation Y  are more inclined to work in flexible and […]

Reference Article: Why Sustainability Is Winning Over CEOs by Duane Stanford Large corporations such as Wal-Mart and Frito Lays are rapidly generating innovative ideas to save them the cost of producing their products but also the environment. For example, Wal-Mart’s Japanese supply chain in Seiyu replaces regular plastic packaging with oil and corn-based packing for vegetables. It saves Wal-Mart more than $195,000 a year. On the other hand, Frito Lays incorporate advanced technology to save water vapour from cutting potato […]

Reference to Joanne Chua’s Blog First E. Tenn. Eletrification Truck Stop TR Auto Truck Plaza promotes its electrification truck charging station with twenty docks in Tennessee, United States. However, after a short period of time, the company goes into bankruptcy and the owner is sued for not paying two million dollars bank loan. Its initial goal is to target environmentally concerned consumers to use their charging station. Due to lack of promotion and the elastic demand on green product, the […]

Reference to Adam Markus’s Blog Bidding On Onlive When I read the blog post written in our fellow classmate- Adam Markus’s blog, I came in contact with the new gaming technology that allows people to play previously used to be console-binded games on just regular TV, computers and laptops with one Onlive console. Onlive is targeted to sell gamers from teenagers to young adults. Onlive positions itself (brand) in a unique spot in market to offer consumers a more flexible […]

Reference Article: Netflix, Hastings Get it Right By Roger Ebert Netflix is an online high quality video streaming service provided to customers at a monthly cost. The corporation used to provide DVD mailing services with the membership fee without extra cost. At July of 2011, the CEO of Netflix- Hastings announced that online and mailing video service will be divided into two services charging two prices. Obviously, the CEO sensed he made the wrong decision when thousands of customers terminated […]

Reference News Article: The IPad’s Secret Abilities By Rachael King Nowadays with more technologies advancing at a quick speed, Apple sees its new market to target toward people with disabilities with their innovated computer applications to help them out. With growing percentage in disabilities at workplace, more consumers demand devices that can assist their insufficient vision as well as hearing. For example, Apple offers applications that can read documents to the user using the Apple IPhone 4 camera to take […]

Reference News Article: Uniqlo: Asia’s Top Clothier Goes Back to Basics By Naoko Fujimura and Shunichi Ozasa As Zara and H&M are targeting at low price fashion wear, Uniqlo saw the market and opportunity, joined the war of clothing to satisfy the growing demand on clothing. Uniqlo, a popular Asian clothier focus on providing low price and basic style casual wear, launched its first set of fashionable clothing in the last year. However, the results were clearly not desirable for […]

  Reference News Article: Wal-Mart Brazil Thinks Green By Andrew Winston Nowadays, people often talk about going green and improving environmental sustainability. At the Summit 2009, Wal-Mart Brazil announced its goals to tackle some popular environmental and social problems in the world. For example, within the supply chain of Wal-Mart, the companies cannot employ slave, in other words, forced labour. Also, Wal-Mart would not buy beef sourced from any newly cleared Amazonian land. Furthermore, Wal-Mart brought in twenty top corporations […]